When women need career advice our first instinct is to look on the internet. This is what I did a few years ago.
After a few hours of reading and skimming through internet articles, I stopped. I was horrified by what I read. My only thought was:
If this is the career advice women are getting, it’s no wonder we aren’t advancing!
I forgot about looking for my own career advice and dove into this new problem. I kept reading and realized the articles could be divided into four groups.
The first group and by far the largest, was what I called:
The Feel-Good Group.
These articles, blogs, pictures and quotes offered an abundance of inspiration and empathy. They let me know I wasn’t alone and other women were dealing with the same issues as me. I felt like my frustrations were heard and shared with the world. This group made me feel better as it inspired and motivated me.
But then, after reading what seemed like hundreds of these articles, I still wondered what behaviors I was supposed to adopt or change in order to advance my career. As an engineer and a business woman, I wanted actionable solutions. However, The Feel-Good Group offered only inspiration.

The second group had the opposite effect so I called it:
The Feel Bad Group.
These articles and blogs made me feel like women are doomed. It didn’t matter what I did, how I acted, or what I achieved, the male-dominated workplace was inherently unfair and would always hold me back simply because I was a woman. According to them, it didn’t even matter if I worked for a female manager because they often treated women worse than men. Reading these articles I felt more victimized and powerless than I actually ever experienced my hard-core male-dominated the workplaces. From these articles I concluded that I should stop looking for solutions because my situation was hopeless.
The third group of articles was summaries of research papers, so I called them:
The Studies Group.
Written by various institutions and organizations these articles were basically long problem statements loaded with lots of facts and figures documenting all the ways women aren’t advancing and achieving parity with men. I also noticed that the way the facts were sliced and diced led women to conclusions that were inconsistent with my real-world experiences. I decided that many of these studies were worthless, not only because they didn’t offer solutions, but because they didn’t give me credible information I could use to derive my own solutions.
For 11 months, I searched and read. Then finally I was sent an HBR article that I was told belonged to the elusive fourth group:
Solutions for Advancing Women.
I read the article with great anticipation, expecting the wisdom of the ages to spill off the page. After reading it though, I wasn’t excited. There was something about it that bugged me. And I mean it really, really bugged me. Something about it wasn’t right but I couldn’t figure out what.
Then, it hit me.
“The Solution” to women’s career advancement issues could be summed up as:
Act like a man.
Wow! What does that advice tell women about their value in the workplace?!

I was disappointed that a year of researching and reading countless articles yielded no feasible and actionable solutions to advance women in the workplace. However, there were a few things that stuck me.
The first was that society’s perception of women hasn’t evolved.
We still believe in the stereotypes.
We still believe women are more emotional than intellectual.
So, when women have problem, just make us feel better, and – *POOF* – all of our problems magically go away. In the old days we gave women Valium. Today we are given dopamine through social media feel good posts and bias confirmation.
The second thing that struck me was that it seems we still believe that female traits are inherently inconsistent with workplace success.
Is this why women aren’t given actionable solutions?
Do we still believe femininity and workplace success are mutually exclusive?
This made me question how many people, organizations, institutions and workplaces truly believe men and women are equal and of equal value in the workplace. This goes well beyond just a gender bias:
Is there a true belief that women and female traits are inherently inferior in the workplace?
After thinking about all that, I was struck by another alarming thought:
Women are being played.
It seems that many of the organizations, institutions and media aren’t as interested in advancing women in the workplace and society as they advertise.
Why not?
Because there is so much $$MONEY$$ to be made off of maintaining the status quo!
It’s actually very simple.
We know women are the largest consumer group. And, if you read any article or book on marketing to women, it will tell you that to sell to women, appeal to their emotions. (Stereotype)
The product the media and social media sells to women is:
Emotional Responses.

If women feel bad, give them an inspirational message, so they feel better. Then the next time they feel bad, they will return to the site again so they can feel better.
To generate even more revenue, start generating negative messages so women will seek out the posts, images, a class, a training program or coaching that make them feel good. By manipulating the cycle and women’s emotions they can generate tremendous revenue.
(Take an internet marketing course and this is what they teach.)
In the years since I began monitoring how the internet uses women, there have been some changes.
Women caught onto The Feel-Good Group and want more than just empathy and inspiration. We want to feel like we are intelligent too.
In response, the technique changed and the floodgates opened producing articles and posts that fall into The Studies Group. There is a reason this is so effective.
You probably read a study that says women get more college degrees than men. Therefore, the media knows it can make women feel good by reminding women that we are academically superior to men.
Now, most real studies are long, dry and boring. So, to appeal to women, there has to be an emotional element. The facts must be sliced and diced to create an emotional reaction.
And the chosen the emotional reaction is outrage and an intense feeling of unfairness reminiscent of The Feel Bad Group.
A prime example of this is the wage gap.
We’ve all read many studies that cite that women earn 78 or 80 cents to every 1 dollar men earn. Seeing these numbers, women are outraged! Our workplaces are discriminating against women! We are led to believe women that women earn 20% less than men for doing the exact same job.
However, that’s NOT what the facts say.
But to the media that doesn’t matter. It achieved its goal:
It successfully sold Intellectual Outrage to women.
The media could now produce countless programs, books, articles, videos and podcasts about the “unfair” wage gap WITHOUT providing any solutions. (Solutions would kill the revenue source.)

As women we need to get wise to all the ways we are being sold Intellectual Outrage without any solutions to the problem.
It’s everywhere!
We’re being conditioned to believe we’re acting out of intellect when we’re really being emotionally manipulated.
Emotional manipulation then gives people power over us.
It’s all a cycle to take advantage of women, not advance women.
Don’t believe me?
Conduct your own study. Read through posts on social media. Watch any “news” show that discusses politics. Listen to a podcast.
Monitor your own response. Is it emotional? Then ask yourself:
Where are the solutions?
Empowered Women Aren’t Emotionally Manipulated
They Seek Solutions
To learn more, watch these YouTube videos:




















The true secret to success is being yourself – your true authentic self, full of strengths, weakness and quirks.

One more point.

But what he doesn’t say it that the flywheel mimics Yin and Yang interaction – it requires women to assert themselves as full equals in the workplace. Without women helping to complete the rotation, the flywheel becomes nothing more than a pendulum.

Back in the 20th century when women first went into the workplace to work on par with men, we didn’t question the validity of the doctrine. We didn’t declare women’s equality by saying “Female traits are just as important to workplace success as male traits!” Instead we sought women’s equality on the basis of equal rights and equal opportunity – giving women the right and the opportunity to go into the workplace and achieve the superior standard set by men.
Without the declaration that female traits are just as valuable as male traits, a woman couldn’t work on par with men by acting like a woman. To be equal she had to be perceived as being the same as a man. She had to leave her female traits behind in the private sphere and adopt male traits for the workplace. She could have the body of a woman but she had to think and act like a man.
I also had a boss who I traveled with a lot who loved martinis. I love green olives. So I ordered a glass of wine and he ordered his martinis with extra olives for me. It became our thing.
A lot of women tell me I am strong. My usual response is to screw up my face because I don’t think I am any different from many women I know. Actually, I’m more restrained than them because after I left New Jersey I learned that many people don’t know who to deal with a full fledged Jersey girl.














